At Alyora we don’t overcharge you for great products. Shop with us, and you’ll see why we’ve been Trustpilot’s #1 rated jeweler in America since 2024.
Our percent-off claims are not discounts from regular prices we charge, they are REAL SAVINGS you get when you buy our products versus the leading national specialty jewelers. We regularly establish a comp. value for the products we sell and show you the price of our products as a savings against this value.
What is comp. value?
We identify comparable products at leading online specialty retailers and leading chain specialty jewelers and periodically track the actual price they are sold for. We establish our comp. value at or below the average of the selected products, for all products in a given category. This comparison is refreshed at least quarterly.
Comparable products are matched by diamond certification, origin (lab-grown compared to lab-grown only; natural compared to natural only), shape, carat weight, color grade, clarity grade, and fluorescence; and by precious metal type and product category.
Our precise logging of these prices not only allows us to display the comp. value savings amount – it also allows us to continuously adapt and always be confident in our prices.
Our legacy
We were founded to create transparency and a good alternative to the leading national specialty jewelers.
The New York Times quickly recognized us as "The Secret to Buying the Perfect Diamond" which cited a KPMG report showing identical diamonds were priced significantly lower at Rare Carat than competitors.
That reputation has since spread, and the New York Post recently reported on why we were America's #1 rated jeweler on Trustpilot since 2024.